Brand Specialist (H/F)

This is a newly created role: you will help build the foundations from scratch to boost Mantu’s awareness and expertise in the market. With a strong company-wide focus on brand, reputation and thought leadership, this position comes with high strategic stakes and offers a uniquely high-impact opportunity to shape our external voice. Scope & Key Responsibilities Corporate Narrative & Messaging Define and maintain the core corporate narrative Build key messaging frameworks Ensure message consistency across markets, leaders, and channels Thought Leadership & Executive Communications Build and execute a thought-leadership roadmap designed to demonstrate Mantu’s expertise to a broad audience Develop high-impact executive content and strategic briefings with a strong focus on C-level audiences: strategic memos, keynote narratives, panel/podcast briefs, LinkedIn long-form posts. Create “speaker packs” and prep leaders for external moments to ensure clarity, consistency, and authority. Partner with the External Communications Head to translate executive POVs into earned visibility across PR, social, awards, and flagship events. Brand Content production Own the editorial strategy and a rolling content plan Produce high-value corporate assets: white papers, studies, surveys, trend reports Turn internal expertise and data into strong narratives and reusable content modules. Coordinate with internal experts and stakeholders to validate accuracy and claims Manage the production of multichannel content: long-form articles, decks, ebooks, landing pages, emails, video scripts, etc. Brand Content Governance Maintain a “single source of truth” for messaging: boilerplates, key facts, proof points, narrative guidelines. Create clear workflows: briefs, review process, approvals, localization rules. Ensure quality, brand consistency, and tone-of-voice adoption across groups and markets. Measurement & Continuous Improvement Define content KPIs: content engagement/retention, qualified traffic, organic growth, content-assisted pipeline, share of voice on priority topics. Run a test & learn approach: experiment with formats, analyze results, and optimize continuously.

At least 3 years of experience in brand content, editorial strategy, corporate communications, or content marketing (international B2B / tech / consulting / services preferred). Strong writing and storytelling skills; able to translate complex topics into clear, compelling narratives. Experience producing “flagship” assets (reports, studies, white papers) and executive communications. Comfortable working with senior stakeholders and subject-matter experts; able to brief, interview, and structure ideas fast. Strong attention to detail and high editorial standards. Comfortable using modern content tools (incl. AI writing assistants) to accelerate production while keeping quality. Fluent in English (written/spoken) and in French.