User Acquisition Specialist (H/F)

You will be the core driver of our mobile user acquisition (UA) strategy, focusing on data-driven execution and aggressive ROAS optimization. This is a hands-on role requiring technical analytics skills and deep operational knowledge of major advertising platforms. Key Responsibilities Hands-on creation, optimization, and scaling of performance marketing campaigns across Google, Meta (Facebook/Instagram), Apple Search Ads (ASA), TikTok Ads and other channels. Relentlessly focus on maximizing Return on Ad Spend (ROAS) and achieving efficient mobile user acquisition targets. Serve as the expert user for our Mobile Measurement Partner, AppsFlyer, ensuring data integrity and accurate attribution. Manage the creative process by briefing design/creative teams and generating/validating effective ad copy and video scripts. Utilize expertise in AI tools for copy creation, campaign optimization, and strategic performance analysis. Deep understanding of mobile ad fraud (click injection, SDK spoofing) and prevention tools. Ability to self-serve data via SQL/Looker/Tableau to reduce dependency on data teams. Qualifications 3+ years in Performance/Growth Marketing, specifically focused on Mobile App Growth (UA). Expert working knowledge of AppsFlyer. Proven success in ROAS-focused campaign optimization. Experience managing monthly budgets exceeding USD 300k. Extensive, hands-on experience managing Google, Meta, ASA, and TikTok campaigns. Fluency in professional and technical English. Nice to Have Experience in Fintech or Gaming industries. Familiarity with marketing products in the Cryptocurrency space.

You will be the core driver of our mobile user acquisition (UA) strategy, focusing on data-driven execution and aggressive ROAS optimization. This is a hands-on role requiring technical analytics skills and deep operational knowledge of major advertising platforms.

Blockchain.com is the world's leading software platform for digital assets. Offering the largest production blockchain platform in the world, we share the passion to code, create, and ultimately build an open, accessible and fair financial future, one piece of software at a time.