User Acquisition Specialist (H/F)

Job Description WHAT YOU WILL BE WORKING ON​ As User Acquisition Specialist, you will focus on marketing actions to increase customer acquisition for Gameloft cross-platform games. You will be responsible for advertising on performance UA channels and optimizing to reach the target return on investment.​ What it means on a daily basis​ Plan, execute, and analyse user acquisition campaigns across performance UA channels​ Optimize campaigns based on ROAS and LTV​ Optimise creatives’ performance based on data-driven approach​ Communicate clearly to Senior UA management the plans, status, challenges to meeting objectives​ ​ What achievement will look like Within the first 3 months, you will understand performance marketing for games from A to Z. Over the following 6 months, you will take full ownership of managing it. Who you would be working with​ You will work closely with two UA Managers and report to our UA Director.​ Where this role can take you​ Advancing as a UA Specialist can lead to roles like full-stack UA Manager and other data-focused marketing positions in the gaming industry

WHAT YOU NEED TO SUCCEED​ Initial experience in managing digital marketing or UA campaigns within the gaming or app industry Solid analytical skills with experience using third-party tracking tools (MMPs such as Singular, Adjust, AppsFlyer, etc.) and/or analytics platforms such as Google Analytics Familiarity with data visualization tools (e.g., Looker, Tableau) and proficiency in MS Office tools for reporting and analysis ​ WHO YOU ARE​ Genuine interest for gaming and media​ Excellent written and verbal communication skills in English Solid interpersonal skills with the ability to collaborate effectively across teams Highly organized, detail-oriented, and motivated, with a results-focused mindset