User Acquisition Specialist (H/F)

WHAT YOU WILL BE WORKING ON​ As User Acquisition Specialist, you will focus on marketing actions to drive customer acquisition for Gameloft cross-platform games. You will be responsible for advertising on performance UA channels and optimizing to reach the target return on investment.​ What it means on a daily basis​ Plan, execute, and analyse user acquisition campaigns across performance UA channels​ Optimize campaigns based on ROAS and LTV​ Optimise creatives’ performance based on data-driven approach​ Communicate clearly to Senior UA management the plans, status, challenges to meeting objectives​ ​ What success will look like​ Within the first 3 months, you will understand performance marketing for games from A to Z. Over the following 6 months, you will become independent in managing it. Who you would be working with​ You will work closely with two UA Managers and report to our UA Director.​ Your recruitment journey​ First Interview: HR screening (30 min) : Discuss your background, motivations, and overall fit for the role.​ Test (1 week): A case study or practical task relevant to the role, designed to assess your skills and approach​ Second Interview (1 hour) : Team interview with the two UA Managers to discuss your experience, ways of working, and how you collaborate within a team.​ Final Interview (1 hour): Interview with the hiring manager to assess overall fit and confirm alignment with the role and team.​ Where this role can take you​ Leveling up as an UA Speciialist can open the door not only to the future of full-stack UA Manager, but also any marketing role in gaming requiring data-driven mindset

WHAT YOU NEED TO SUCCEED​ Initial experience in managing digital marketing or UA campaigns, ideally within the gaming or app industry ​ Strong analytical skills with experience using third-party tracking tools (MMPs such as Singular, Adjust, AppsFlyer, etc.) and/or analytics platforms such as Google Analytics ​ Familiarity with data visualization tools (e.g., Looker, Tableau) and/or strong command of MS Office tools for reporting and analysis​ ​ WHO YOU ARE​ Genuine interest for gaming and media​ Excellent written and verbal communication skills in English Strong interpersonal skills with the ability to collaborate effectively across teams Highly organized, detail-oriented, and motivated, with a proactive mindset