Lead/Demand Generation Specialist (H/F)

1. Demand Generation Design and execute multi-channel campaigns (paid media, outbound, etc.) to generate qualified leads Coordinate outbound and inbound initiatives to support pipeline creation Continuously test, learn, and optimize campaigns to improve conversion rates and ROI 2. CRM & Marketing Automation Build and optimize the marketing automation funnel (MQL → SQL) Implement and manage workflows, lead scoring, and nurturing programs Use HubSpot and Salesforce to ensure data quality, lead routing, and alignment with Sales 3. RevOps & Analytics Track and analyze key performance indicators (ROI, CAC, LTV, funnel metrics) Build and maintain executive-ready dashboards to measure business impact Provide actionable insights and recommendations to Marketing and Sales leadership 4. Event Marketing Drive pre‑event and post‑event outreach for major international events Coordinate with internal stakeholders to maximize lead generation and follow‑up Measure and report on event performance and contribution to pipeline

3–4+ years of experience in demand generation, growth marketing, or B2B digital marketing Previous experience in a fast-paced, data-driven environment is a strong asset Proven expertise in lead generation (outbound and inbound, including paid channels) Hands-on experience with marketing automation (ideally HubSpot) Good knowledge of CRM tools (ideally Salesforce) Strong analytical skills and experience in data analysis & ROI tracking Data-driven and business-oriented mindset Autonomous, proactive, and “go‑getter” attitude Hands-on “doer” profile, comfortable owning projects end-to-end Strong communication and stakeholder management skills French and English Fluent