Digital & Data Analytics Officer (H/F)

Leading French independent pharmaceutical Company, specialised in ethical medicinal products. 92% of Servier’s sales are achieved internationally, with several subsidiary companies abroad. We are looking for a V.I.E for our subsidiary in Brazil. Description of the mission: Develop digital solution initiatives and improve business performance through data analytics. We are looking for an analytical, proactive and results-oriented professional.  Ensure performance monitoring (data analytics) of all digital channels at Servier: Chatbot, WhatsApp, CRM, Websites, Automation MkT, Apps and Social Networks.  Develop all digital performance dashboards and ensure correct systematization for sharing with impacted areas.  Ensure data integration between systems and support reliable digital reporting processes.  Track Google and Meta Ads campaign performance to support new registrations for Sempre Cuidando, app onboarding and new HCPs registrations on MyServier.  Collaborate with the SFE team to monitor performance dashboards and suggest adjustments to improve effectiveness.  Optimize marketing automation strategies to improve KPIs (Get Response or similar system);  Identify opportunities to optimize existing digital solutions and improve efficiency and user experience.

• Academic Background: Degree in Data Engineering, Production Engineering, Business Administration, Digital Marketing or related areas. • Expertise: Data analytics, digital marketing, digital performance monitoring, dashboard development, marketing automation, user experience optimization and digital campaign tracking. • Language Proficiency: Advanced English required. Portuguese is a plus. • Professional Experience: Experience as a Data Analyst and in Digital Marketing. Experience with Google Cloud Platform will be considered a plus. • Technical Skills: Knowledge of HTML and CSS for websites; Practical experience with Power BI, Google Analytics and Data Studio; Familiarity with Meta Ads, Google Ads, WordPress, Salesforce, Veeva, Get Response or similar systems; Advanced knowledge of digital channels, media campaigns and user experience.