Dealer Marketing Specialist (H/F)

The Dealer Marketing Specialist will play a key role in developing the marketing capabilities of the CASE dealer network. The role will work closely with dealers, Sales, and Central Marketing to develop and implement marketing strategies and activities that increase brand visibility, strengthen customer engagement, generate leads, and contribute to business growth. The Dealer Marketing Specialist will work with dealers to develop and activate local marketing plans, campaigns, PR, events, digital activities, market analysis, ensuring alignment with CASE brand guidelines, marketing strategies, and business priorities. · Develop and implement annual marketing plans together with assigned dealers, aligned with business priorities and sales objectives. · Act as the main marketing contact for assigned dealers, providing ongoing guidance and support. · Help dealers develop and execute local marketing plans and campaigns. · Provide dealers with marketing tools, templates, guidelines, content and best practices. · Plan and execute local marketing campaigns in cooperation with dealers and sales teams · Coordinate digital lead-generation campaigns · Support creation of the communications materials including, but not limited to photos, videos, brochures and collaterals, etc. · PR. Trade media relationship management · Develop and execute participation in fairs, field fays, demo days, CSR events, plant tours, etc · Ensure regular updates of the corporate website · Supervise company social media accounts · Customer testimonials shootings · Drive the effective use and adoption of CRM tools and processes across the dealer network.

· Marketing planning: Ability to develop and implement annual and local marketing plans aligned with business priorities and sales objectives. · Campaign management: Experience in planning, executing, and evaluating integrated marketing campaigns across online and offline channels. · Digital marketing: Understanding of digital marketing, lead-generation campaigns, website management, and social media. · Events & exhibitions: Experience in planning and executing trade fairs, field days, demo days, customer events, CSR activities, and plant visits. · Communications & PR: Communication skills and experience in developing marketing communications, managing trade media relationships, and coordinating content such as photos, videos, brochures, and customer testimonials. · Collaborative team player · Hands-on and results-oriented · Good communication skills · Adaptability and flexibility · Fast learner · Excellent French language skills, both written and spoken, are required. · Proficiency in English is required.

CNH Industrial est une société d'équipements et de services de classe mondiale qui se consacre à l'avancement du travail des ouvriers agricoles et des travailleurs de la construction. Nous sommes passionnés par l'innovation, la durabilité et la productivité dans tout ce que nous faisons. En tant qu'entreprise véritablement mondiale, les +40 000 employés de CNH Industrial font partie d'un environnement de travail inclusif et prônent la diversité.